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Master of Science in Marketing Management

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Module 7 : E-Commerce and Hi-Tech Marketing

The tremendous growth of the Internet and World Wide Web is having great impact on businesses, governments and individuals throughout the world. The Net and Web allow business to be conducted in ways heretofore not possible.

Organisations of all kinds are being affected in radical ways. New business models are being invented. Consumers have rapid access to better information, increasing pricing pressure on competing firms.

In this course, we will attempt to understand the phenomena behind these rapid changes, and how organisations successfully conduct Internet-based activities. We will also study some of the technology of the Internet. 


COURSE CONTENT

The theoretical parts focus on developing an understanding of the e-business, whereas the managerial parts look at how to translate that understanding into creative and impactful marketing programmes. 

E-Business and the net economy 
E-marketing: the impact of internet on the marketing mix 
On-line communication  
E-business and financial services ...


Full course content available upon request.

    Written by NIKKI HARLE
    Date of update July 18, 2008

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    Concentration Courses


    Marketing Management : A Decision Making Approach
    Market analysis, performance measurements and market research results


    Services Marketing
    Service policies, managing quality, pricing policy, setting-up networks...


    Marketing Research
    Qualitative and quantitative marketing research, case studies...


    Customer Equity
    Customer loyalty programmes, customer relationship management, data-mining, marketing one-to-one...


    B2B Marketing
    Organizations as customers, professional markets, key account management...


    Brand Equity
    Brand management territory, brand personality, product mix, brand security...


    E-Commerce and Hi Tech Marketing
    On line buying studies, technical approaches, data bases, virtual consumers...


    Advertising Management
    Advertising strategy, media decisions, advertising evaluation, ethical issues...


    Marketing Planning
    Concept of business mission, nature of marketing audit, components of core strategy...
     

    Luxury Brands Management
    Luxury market, buying and consumers, distribution and marketing of luxury products...
    Programmes : Theseus-EDHEC MBA - EDHEC Grande Ecole - Master in Management - MSc in Finance - MSc in Capital Markets - MSc in Corporate Finance - MSc in Risk and Asset Management - MSc in Management Control - MSc in Strategic Management - MSc in Marketing Management - Bachelor ESPEME - PhD in Finance
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