Marketing Management : A Decision Making Approach
Market analysis, performance measurements and market research results...

Services Marketing
Service policies, managing quality, pricing policy, setting-up networks...

Marketing Research
Qualitative and quantitative marketing research, case studies...

Customer Equity
Customer loyalty programmes, customer relationship management, data-mining, marketing one-to-one...

B2B Marketing
Organizations as customers, professional markets, key account management...

Brand Equity
Brand management territory, brand personality, product mix, brand security...

E-Commerce and Hi Tech Marketing
On line buying studies, technical approaches, data bases, virtual consumers...

Advertising Management
Advertising strategy, media decisions, advertising evaluation, ethical issues...

Marketing Planning
Concept of business mission, nature of marketing audit, components of core strategy...
 
Luxury Brands Management
Luxury market, buying and consumers, distribution and marketing of luxury products...

(each course is 30 hours, 5 ECTS each)

The Master of Science programmes are taught on the EDHEC campus in Nice. 
All EDHEC Master courses are organized according to the following calendar:

- First Term Sept - December
- Second Term January - March
- Third Term April - June
- Internship period July - December (minimum of three months)

A few visiting professors teaching in this programme:

Pr Alexandra Campbel, PhD
Schulich School of Business, Canada

Philippe Mihailovich
Brand Development Advisor, Leading brands

Pr Lawrence Cunningham
University of Colorado

Pr Anders Westlund, PhD
Stockholm School of Economics 

Cross Cultural Management
To explore culture in order to better comprehend its impact on modern economies.

Research and Consulting
To develop research skills and consulting methodologies as viewed from the perspective of academic and industrial clients.

Managerial Communication
To develop managerial competencies with specific emphasis on the interpersonal skill needed to ensure effective communication.

Qualitative Methods
To introduce students to qualitative research methods.

(each seminar is 15 hours, 2.5 ECTS each)

3-6 months internship in France or abroad.
The internship is required to provide participants with the opportunity to apply the theoretical course contents and to carry out a professional project in their chosen field of specialisation in order to further develop their acquired management skills.

(15 credits)

The thesis must integrate pertinent conceptual and theoretical elements and make use of a rigorous methodology to address issues relevant to the field of specialisation. A methodological seminar prepares participants to carry out this applied research.

(15 credits)